Samuel Adams – Medium

Samuel Adams

The Future of Social Media & It’s Implications for Digital Marketing

Social media has played an instrumental role in reshaping the digital marketing strategies implemented by brands. From the types of…

5 min readApr 17, 2021

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The Future of Social Media & It’s Implications for Digital Marketing

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Samuel Adams

Creating and Maintaining the Conversation: Using Social Media For Event Coverage

For video game geeks and nerds, like myself, there is no bigger event each year than the Electronic Entertainment Expo (otherwise known as…

5 min readApr 4, 2021

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Creating and Maintaining the Conversation: Using Social Media For Event Coverage

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Samuel Adams

Managing a Whirlwind: The Importance of a Crisis Communication Plan

No one likes to get in trouble. This is especially true for large companies with sizable followings. Being in pursuit of my Master’s…

5 min readMar 20, 2021

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Managing a Whirlwind: The Importance of a Crisis Communication Plan

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Samuel Adams

From Impression to Conversion: The Importance of Social Media Analytics

As a result of my undergraduate and research studies in Kinesiology, I have become very much accustomed to a reliance of data when seeking…

4 min readMar 13, 2021

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From Impression to Conversion: The Importance of Social Media Analytics

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Samuel Adams

Social Listening and Engagement: Put Them In Your Toolbox

What do houses, automobiles, toys, and lawn care all have in common? They used tools to create something sturdy and presentable. Without…

4 min readMar 6, 2021

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Social Listening and Engagement: Put Them In Your Toolbox

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Samuel Adams

(Best) Practice Makes Perfect: Understanding the Nuances of Social Media Platforms

“Practice makes perfect.” I have lost count of how many times that common expression has been said over me. Whether it is used in the…

4 min readFeb 27, 2021

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(Best) Practice Makes Perfect: Understanding the Nuances of Social Media Platforms

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Samuel Adams

One Person’s Post is Another Brand’s Treasure: The Benefits of Crowdsourcing Content

If I were the CEO of a company, I would choose to believe that seeing individuals actively engaging with the product or service that I…

5 min readFeb 20, 2021

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Samuel Adams

Imitation as a Form of Marketing: Utilizing Influencers in Brand Strategy Development

In today’s digital marketing world, one would be hard-pressed to find a brand that doesn’t utilize influencers as a part of their digital…

5 min readFeb 13, 2021

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Samuel Adams

To SWOT or Not: The Choice is Pretty Obvious

I try my best to live life following a simple rule: don’t settle for complacency. The moment that I feel comfortable with my skill level…

5 min readFeb 5, 2021

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To SWOT or Not: The Choice is Pretty Obvious

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Samuel Adams

Fly High: JetBlue’s Successful Approach to Social Media

The prospect of traveling given the current status of the world, to some, seems a little far-fetched. This change in consumer behavior…

5 min readJan 30, 2021

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Fly High: JetBlue’s Successful Approach to Social Media

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Samuel Adams

Samuel Adams

Master’s Student at the University of Florida — Mass Communications with a Specialization in Public Relations and Corporate Communications

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