Samuel AdamsThe Future of Social Media & It’s Implications for Digital MarketingSocial media has played an instrumental role in reshaping the digital marketing strategies implemented by brands. From the types of…Apr 17, 2021Apr 17, 2021
Samuel AdamsCreating and Maintaining the Conversation: Using Social Media For Event CoverageFor video game geeks and nerds, like myself, there is no bigger event each year than the Electronic Entertainment Expo (otherwise known as…Apr 4, 2021Apr 4, 2021
Samuel AdamsManaging a Whirlwind: The Importance of a Crisis Communication PlanNo one likes to get in trouble. This is especially true for large companies with sizable followings. Being in pursuit of my Master’s…Mar 20, 2021Mar 20, 2021
Samuel AdamsFrom Impression to Conversion: The Importance of Social Media AnalyticsAs a result of my undergraduate and research studies in Kinesiology, I have become very much accustomed to a reliance of data when seeking…Mar 13, 2021Mar 13, 2021
Samuel AdamsSocial Listening and Engagement: Put Them In Your ToolboxWhat do houses, automobiles, toys, and lawn care all have in common? They used tools to create something sturdy and presentable. Without…Mar 6, 2021Mar 6, 2021
Samuel Adams(Best) Practice Makes Perfect: Understanding the Nuances of Social Media Platforms“Practice makes perfect.” I have lost count of how many times that common expression has been said over me. Whether it is used in the…Feb 27, 2021Feb 27, 2021
Samuel AdamsOne Person’s Post is Another Brand’s Treasure: The Benefits of Crowdsourcing ContentIf I were the CEO of a company, I would choose to believe that seeing individuals actively engaging with the product or service that I…Feb 20, 2021Feb 20, 2021
Samuel AdamsImitation as a Form of Marketing: Utilizing Influencers in Brand Strategy DevelopmentIn today’s digital marketing world, one would be hard-pressed to find a brand that doesn’t utilize influencers as a part of their digital…Feb 13, 2021Feb 13, 2021
Samuel AdamsTo SWOT or Not: The Choice is Pretty ObviousI try my best to live life following a simple rule: don’t settle for complacency. The moment that I feel comfortable with my skill level…Feb 5, 2021Feb 5, 2021
Samuel AdamsFly High: JetBlue’s Successful Approach to Social MediaThe prospect of traveling given the current status of the world, to some, seems a little far-fetched. This change in consumer behavior…Jan 30, 2021Jan 30, 2021
